ANIMATION FLIM DESIGN

Indian Animation industry is now opening up to original ideas to mark its own identity in the global animation map. For this there is an ever-increasing demand for trained human resources and thinking minds as animators, content creators and mentors. Animation programme at NID, since its inception has always nurtured and mentored uniqueness both in the global and the local context. The objective of this programme is to enable students to find solutions to complex problems in various fields of communication design using animation film making as a creative medium.

Graduates of this programme find rewarding careers as animators, character designers, story-board artists as well as creative directors, producers, consultants and designers in many organizations such as Channel [V], MTV, Nickelodeon, Cartoon Network, Tata Interactive, Infosys, Cognizant to name a few and also as individual designpreneur or as faculty/designers at various design schools in India, including their alma mater (NID), and abroad.

Ceramic & Glass Design

Ceramic and Glass discipline offers tremendous expressive qualities in the domain of art and creativity as well as functional possibilities in the realm of craft, architectural spaces, healthcare, hospitality industry, home décor, hi tech products and lifestyle product categories.

The overall understanding of technology, production techniques, material skills enable the students to work within a variety of industry, producing tableware, tiles, sanitary ware etc,. Graduates are also well equipped to work with NGOs, design studio set up’s, craft sector or else set up their own enterprises and generate wealth and employment for the times to come.

Exhibition Design

Exhibition Design is a synthesis of multiple design disciplines that come together to communicate objects, information and ideas across a range of three-dimensional environments. Simply understood, it means communication and storytelling through environmental experiences that inform, entertain, and inspire. The discipline considers the exhibition from the perspectives of communication, design and fabrication that involve a mastery of spatial planning, image manipulation, narrative, color, lighting, and multimedia, and working knowledge of structures, typography, combined with an understanding of audience and human factors, to shape storytelling experiences across multiple exhibition venues. This can include staging of representative and experiential spaces; interior-design environments and scenography for festivities; museums, galleries and trade exhibitions; and cultural and theatrical events.

Film & Video Communication

The primary aim of Film & Video Communication programme is to train versatile design informed communicators, fluent in the conception and production of short films on a range of educational, cultural, social, entertainment and marketing communication needs.

The graduates of this programme have built rewarding carriers in almost all areas of audio-visual communication. These include advertising agencies, Film production houses, television channels, feature _lm industry, interactive media, ventures along with government bodies and NGOs who have specific developmental and communication agenda.

Furniture Design

The Discipline of Furniture Design deals with the creation and evolution of objects, structures and systems at human scale that aim to improve the quality of life in the immediate living and working environment, while looking at sustainable and innovative use of diverse materials and processes. It believes in a broad and interdisciplinary attitude for enriching the design activity and draws from experiences of Industrial and Environmental Design professions. The Programme provides an integrated approach to the design of furniture and interior objects and systems as part of one’s living and working habitat, while striving to redefine the boundaries of such elements with a systems perspective.

Graphic Design

We have been witnessing dramatic change in the way a graphic designer works. The rapid changes in the way communication is happening in recent context of technological advancement has made through understanding of graphic design much more important than ever before. This programme prepares students to take on all new context challenges and technological advancements in the field of Visual Communication and specially in Graphic Design domain.

A graphic design student, in addition to a thorough grounding in design abilities and theoretical aspects, undertakes the study of the cultural and historical context in which designers need to function, as well as of the social and ethical factors that influence design decisions. The ultimate aim is to stimulate the development of independent critical judgment, sound research skills, the ability to think creatively and practice design as a professional.

Product Design

Product design is concerned primarily with the relationship between products, systems and those who use them. The product design programme at NID inculcates user-centric approach and processes. Responsibility and concern towards the social, physical and ecological environments is emphasized in the process of developing innovative ideas. The product design programme assimilates inputs in diverse domains such as human factors, cognitive ergonomics, form studies, studio skills, advanced cad, research methods, design management, materials & manufacturing processes & social sciences.

Textile Design

The Textile Design programme strives to develop innovative and synergetic approaches to design for diverse sectors of the textile industry, markets and the social sector informed by an appreciation of the cultural heritage, socio-economic and environmental concerns that is developed through fieldwork and research.

Our graduates are employed with the textile manufacturing industry differentiated by wide range of materials, products and markets. Some graduates are designer-entrepreneurs having established their own companies in textiles and fashion. Some graduates join social-developmental projects, pursue higher studies or seek careers in academics.

Apparel Design

The Apparel Design Programme aims at educating individuals to be creative and responsible designers who will be competent to handle diverse areas of need/ situations in today’s, highly competitive and diverse, Apparel Design Industry.

Graduates of this programme can seek work in the broad areas of the Apparel Industry which include Ready to Wear, Specialized Fashion, Active Sports- Wear, Functional Clothing, Design Education, etc. Our Graduates are currently working as entrepreneurs, Free-Lance Apparel designers or otherwise employed in the Garment Industry.

Design for Retail Experience

The programme is designed for the candidates from various backgrounds and looks at the retail industry in a holistic manner. Stylistically since Indian retail has been inspired from west, therein lay a challenge to understand the Indian consumer psyche and behavior. The program brings in an understanding of consumer lifestyles and aspirations in order to visualize and create new concepts and design strategies in shopping experience.

Digital Game Design

The Digital Game Design (DGD) programme will train, nurture and combine students’ creative imagination with latest technologies to create games and experiences. The graduates of this programme will be highly required in Digital entertainment and computer gaming Industry. The programme will combine inputs from computing, Arts, Aesthetics Design, and Social and Cognitive Sciences in order to make the programme highly interdisciplinary.

Information Design

Advances in digital technology has made it possible to generate, capture, store and disseminate enormous and complex information to varied stakeholders with incredible efficiency and reach. Information Design program is a multidimensional program that synchronizes the fields of design, visual aesthetics, computer science, statistics and humanities to inculcate a transdisciplinary proficiency into the future Information Design professionals.

Interaction Design

Digital products and applications play an increasingly greater role in our lives, becoming indispensable tools both at home and at work. Design for Digital Experience aims at improving the quality of human life in a digital world.

Post graduates of interaction design program could look for career opportunities with various industry verticals such as IT services & products, consumer durables & devices, automotive, healthcare, media etc.

Lifestyle Accessory Design

The Lifestyle Accessory Design (LAD) postgraduate programme educates and trains professional designers to visualize and create lifestyle accessories and systems using different materials, processes and technologies. It relates to people’s way of living and the products they interact with, which form an important basis of their day- to-day lives. Focusing on personal and space accessories and products, it offers a strong multi-disciplinary edge wherein the students get an opportunity to work in wide spectrum of domains such as jewellery; watches; bags; luggage; footwear; lighting; furniture, space accessories and interior objects; trend research; and colours, materials and trims for white goods and automobile interiors.

The designers from this programme aspire to drive the market by Designing for Changing Needs and Designing for Future Needs, and make ‘Designed in India’ a premier global brand.

New Media

New Media attempts to examine the impact (change) that technologies may have on mankind in the future. The thoughtful and appropriate application of technology at an individual, organizational and national level can lead to significant economic benefits, while being aware of its cultural impact. Through a historical grounding in art, craft and design practices; surveying of scientific and technology landscape of the world; and building an ability to keenly observe the cultural fabric of the country, students of new media (should) develop integrated and context relevant solutions for addressing contemporary issues.

Photography Design

Photography is currently undergoing extraordinary transition the world over, whether it be in terms of the technology, choice of subject matter, accessibility, everyday consumption, or industrial practices. The Photography Design programme focuses on making the students understand these dynamics at the core level, and helps them in making informed choices based on their learning in the classroom and a robust industry interface. With the diverse media domains increasingly crossing over, the programme encourages students to inculcate cross disciplinary approaches, and discount genre specific formulaic methodologies. The programme emphasises on contextual understanding of the subject matter, and a balance of rational and intuitive processes is encouraged.

Strategic Design Management

In today’s rapidly changing VUCA world, businesses are increasingly required to have the ability to create opportunity out of the ambiguous, tangibility out of the intangible and create worth and wealth out of the constraints. This can only be achieved by the capability and the capacity to continuously contextually reinvent, renovate and ‘design’ their business strategies, processes, tools and techniques. The competitive edge of the enterprises of the future will be dependent on their ability and agility to dynamically steer and realign their modes of operation and further increasingly on their ability to master the intangibles and the multifarious. Basically, organizations will either win or perish based on their ability to detect and deliver to both, the minds and hearts of the consumers by being able to sense and serve not only what is wanted but also forecast and provide what maybe wanted in a way that is biophilic -seeking to improve, evolve and enrich the life and lives rather than just be profit maximising. Businesses today have to be inclusive and holistic and maximise worth and dignity rather than just revenues. Such businesses require leaders who, apart from being entrepreneurial, can adroitly envision and decode the future, simplify the complex and offer enchantment. Such leaders have the ability to design contextually relevant imaginative, creative, transformational and intuitive strategies, business processes, tools and techniques rather than just copy, follow and run the operations. They have the ability to design and make the future present.

Toy & Game Design

Toy & Game Design aims to develop a professional and creative approach to the growing needs and aspirations in the field of education and entertainment.

The programme draws its strength from its trans-disciplinary nature, integrating knowledge from various disciplines both in terms of creative conceptualisation as well as in terms of working with a variety of material and media. The learning modules give equal importance to conceptual thinking as well as practical exhibition/ understanding.

Transportation & Automobile Design

This programme aims to develop highly creative individuals to resolve the prevailing/future challenges around ‘mobility’, through imparting relevant skills and knowledge.

Process centric in nature, this program has a strong emphasis on environmental, socio-economic and cultural aspects of transportation.

With a learning curve that sets off with understanding automobiles (aesthetics (exterior/interior), human factors/ vehicle packaging, display & controls etc.) at product level, it escalates to tackle the broader aspects and complexities around personal/public transportation, at system and service levels, through specific design projects.

Universal Design

Universal design thinking being an intrinsic part of product definition, design Process & development, the program aims to create design professionals with competence in system level design development of products, adaptive for diverse users – across cultures, social factors, trans generational physical and cognitive abilities and inabilities. Professionals who are creative in conceptualizing universal and sustainable solutions, strategic and smart in converting them into value propositions, thus influencing the business and initiating positive future impact.